Happy to present the fresh new look for BC! Celebrating 5 years in operation, and with a pleasing shift further into a more corporate client base, it felt like time for a regeneration to reflect the more ‘grown up’ nature of the business. The new logo maintains it’s heart icon, also acting typographically as the B & C, but is stripped right back to a linear form. I’ve stepped away from the orange as this lighter weight logo works better with the clarity of black and offers a nice neutrality. Design is often at it’s most sophisticated in its simplest form – a design ethic I live by – so it seems right this message should be evident in the new branding.