Upon reading Jacob Cass’s write up on logo design trends for the coming year, a few things became apparent to me. Firstly, that things don’t change much over time, that ‘trends’ in branding perhaps don’t really, or shouldn’t really, exist and lastly that the logos I’ve created with my clients over the last few years are contemporary but future proof.

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Over the past 12 months I’ve worked on some very exciting briefs with start ups or existing companies wanting a refresh. Flat designs will continue to dominate and not because they look clean and forthright, but because they register well in any browsing device…  They load a lot faster too.

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Less is certainly more today, you only need to look at some of the big names below to see a real evolution towards simplicity, partially as a reaction to the digital world and the increasing need to communicate quickly and efficiently. The audience has evolved, which asks a logo to perform a new function.

Famous Flat Logos

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Thin Lines/Mono Weight will present itself as “the fresh, clean look”. This is the use of a line, unchanging in thickness, to design and compose the entire logo in something akin to “wire”. “

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Handmade logos speak of honesty. They somehow convey an effort to be intimate or personal. In summarising Cass’s write up, the key factors across these trends are, to me, a mixture of simplicity, reduction, dynamism and the ‘handmade’. The first 3 are steady unchanging characteristics of good, strong logo design, but in my own field, the latter has had a huge boost in recent years, stemming from the artisan / locally sourced food movement as well as the Pinterest generation’s move toward informal, whimsical event styling.

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Above are a selection of the brands I’ve worked on in recent times. I feel satisfied that they align with the current and predicted trends in logo design, while also remaining timeless offering my clients’ branding some longevity. If you are interested in any logo or branding work please click here for more information.