Project Description

Mirimiri Merino is a Melbourne based company owned by Miriam Brown who creates giant woven wonders with her 1 metre knitting needles. From beautiful rugs and throws to decorative decor, these very contemporary creations needed a logo that conveyed their textural and technical qualities which was achieved through the infinite woven M icon, typographically reminding us of the alliteration in the name. Merino was given secondary positioning so there was room to move when the company expands to Mirimiri ‘home’ etc.