Project Description

I’ve been working with Kerbisher & Malt to refine their branding and then roll it out across all packaging and promotional elements. The refinement of the logo was very subtle, in that the body of the logo existed as it appears here, however I redesigned the the ampersand (&) to give the logo a little more personality, meaning and ownership. This was achieved by evolving the original  Futura ‘&’ to resemble something a little more bespoke, which also subtly resembles a fish hook.

This was carried through to the iconic helmet icon and we went on to create a secondary communication in the form of a ‘stamp’.

View how the logo and branding rolls out across the rest of the packaging and promotional elements here.