Project Description

Branding overview: clean, friendly font. Bespoke F created to look like a pound sign, figure of ‘i’ resembles a person/figure. Merged they create
a simple, useful icon bringing people and finances together, symbols are supportive/united. Adds subtle meaning and personality to an otherwise visually clean logo. Colours represent the difference divisions – the dot / head will change colour along with the division name, indicating the many ‘hats’ First Group wears.